Communication & Information

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Communication & Information Efforts in 2023

  • Added two Ambassador Stations with 10 Ambassadors (two fluent Spanish speakers)
    • Safety and compliance information
      • Water safety video
      • Creek Responsibly RFID stickers
      • Rules and map in English and Spanish
    • Distinct tent, banners, and signage at peak times
      • 304 Parking Lot - Welcome Center

  • Added Variable Message Boards (VMB) for traffic, parking, and rule compliance
  • Communicated stewardship, rules, and resources through Ambassador program, social media, Informer, and Weekly Digest
    • 67 social media posts (75% increase from 2022)

Proposed Efforts for 2024

  • Add an Ambassador Station with increased visibility and staffing at Vanover Park
  • Increase signage and materials for English and Spanish speakers
    • Audit and refine wayfinding marker signs
    • Add banner on Washington St. Bridge - “Prepare to Exit”
    • Update map and rules
    • Increase social media
    • Increase materials at Golden Visitor Center
  • Communicate new RFID wristband strategy to creek users through social media, Ambassador Stations, Weekly Digest, and Visit Golden
  • Create “Inflation Station” at Ambassador Stations to funnel users to resources
  • Continue focus on stewardship, rules, and resources

Please provide your feedback below.

Categories: #ClearCreek
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